When Luke approached me to create a logo for his fledgling business, he wanted to make sure that it stood out from his other competition and edged away from the natural, earthy vibe that so many wholesalers often go for. He wanted it to be bright and exciting to encourage people to try his Scottish-grown exotic mushroom varieties, which are fun and exciting for the tastebuds.

We opted for a super fresh and zesty colour palette to accompany his logo – choosing some of natures brightest.

You can follow Luke on Instagram for updates and releases.

This project is a work in progress so check back to see more soon!